Branding

from the Spring 2007 class at NYU’s Clive Davis Department of Recorded Music

Apple iPod U2 Special Edition


The iPod is the world’s best selling portable music player with 100 million iPods sold. U2 has sold around 170 million records worldwide. When you pair these two superpowers, what do you get?

Apple Computer and U2 have teamed up to deliver a special edition of Apple’s 30 GB ipod. The U2 version is black with a red click wheel and possesses the signatures of all 4 band members on the black metal back. The regular white version of the iPod with the same amount of storage costs $249. The Special Edition is priced at $279.

The U2 iPod also comes with an exclusive iTunes store coupon that can be redeemed for a 30-minute video of music and band interviews.

- Rob Inadomi

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